Madeline Merced and Eric Wyeth met on the set of a locally produced teen-oriented TV show, where Madeline hosted and Eric videotaped and edited. They soon developed a strong working relationship and began collaborating on original segments for the show. After departing the show at roughly the same time, Eric redirected his attention to his small videography business, and Madeline, having had the germ of an idea that would later become How-To, began documenting and researching her concept.
It was a couple of months later, in the spring of 2004, that Eric approached Madeline about starring in a short film that he was developing for a screening at a local filmmaker’s club. During taping of the movie, Icarus, Madeline discussed some of her ideas for her growing vision. They met together off and on for a few more months and eventually put together a pilot episode, shot on spec, which was marketed to cable television networks. Having gotten some encouraging advice, but no sale, Madeline and Eric looked at emerging media technologies, and realized video podcasting was their solution to gaining an audience for “How To.”